Start Your Own Companionship Business
Welcome to our New FAB-Senior Programme
Sarah Rugg (CEO)
Are you ready for a new challenge? Are you kind, caring and the type of person who connects well with others?
Do you want the flexibility to work the hours you choose? To be home based, and make a real difference to the lives of older people?
I’m Sarah and I’ve run my own Day Brightener business for over 13 years and with the help of my growing team, we’ve been able to brighten the days of so many people. Making the lives of older people easier and bringing them happiness is something that’s very close to my heart.
Now I’m looking to share my experience with like-minded people by providing a complete step by step guide to set up a companionship business. No previous business experience is necessary as I’ll guide you through the complete set up process. I’ll show you how to market your business, how to onboard clients and much more.
Why not watch my free training and I’ll tell you exactly what’s included and give you some useful tips too.
Sarah x
What is a Day Brightener Business?
Watch our Free Online Training
Find out exactly what’s included and get lots of hints, tips and advice. The session runs for just under an hour and there’s no participation required, just grab a cuppa and enjoy!
PLUS: You’ll receive my exclusive discount offer for attending the session
Choose from one of two great programmes
We offer two great Companionship Business Programmes. Watch my Free Training and right now you’ll receive a big discount of the regular prices below.
FAB-Senior
For Just You- Step by Step Business Set-up Guidance
- Business Boost Confidence Course
- Marketing and Building your business
- How To Get Clients
- Plus lots more – view full content here
- BONUS 1: FREE CLIENT AGREEMENT (WORTH £49)
- BONUS 2: OUR VIRTUAL SUPPORT PACKAGE FREE FOR THREE MONTHS (USUALLY £14.99 PER MONTH)
FAB-Senior PRO
Building a Team- Step by Step Business Set-up Guidance
- Business Boost Confidence Course
- Marketing and Building your business
- How To Get Clients
- Plus lots more – view full content here
- BONUS 1: FREE CLIENT AGREEMENT (WORTH £49)
- BONUS 2: OUR VIRTUAL SUPPORT PACKAGE FREE FOR THREE MONTHS (USUALLY £14.99 PER MONTH)
- Guide To Sourcing The Right Team Members
- New Team Member Handbook
- Complete Onboarding Process
- Contractor Agreement
- Time Tracking & Invoicing Guide
What’s Included in the Programme?
FAB-Senior is a complete step by step guide to setting up and running your own Companionship Business. You don't need any self employment experience and we'll show you what to do at each stage.
The programme guides you to set up the Foundation of your business, how to Achieve Confidence and how to Build your business.
The list below show just how much is included in the FAB-Senior Programme but don't worry, it's not overwhelming. I've designed the programme so it's broken down into manageable chunks and if you want to keep your business small, for just you... you'll be able to skip some of the sections. To expand any parts just click the + symbol.
The Foundation of Your Business
Create & Brand Your Business
1. How to choose the right name for your business
2. Sole trader vs limited company – which is right for you?
3. Creating your own professional logo and branding
4. Being the face of your business
Positioning Yourself
1. Understanding your Client Avatar
2. What services should you offer?
3. Defining your USPs
4. Working out how much you should charge
5. Working out how much you need to earn
Online Presence
1. Introducing your marketing plan
2. Setting up social media accounts
3. Setting up your email marketing system
4. Setting up your business email
5. Creating your website
6. Ordering your business cards and flyers
Managing Your Business
1. Opening a bank account for your business
2. A beginner's guide to GDPR
3. Requesting a DBS check
4. What insurance will you need?
5. Establishing where you will work
Achieve Confidence
Your Inner Game
2. What I do well (Day 1 & Day 2)
3. What I believe (Day 1 & Day 2)
Performance
1. How I see the world (Day 1 & Day 2)
2. How I do it all together (Day 1 & Day 2)
3. Performing at my best (Day 1 & Day 2)
Resilience & Support
1. Bouncing back (Day 1 & Day 2)
2. Gaining support (Day 1 & Day 2)
3. I know because I did (Day 1 & Day 2)
4. What I have achieved (Day 1 & Day 2)
Building a Successful Business
Marketing
Your Marketing Pillars:
1. How to connect with social prescribers
2. How to network successfully
3. How can family and friends help
4. Your social media strategy
5. How PR can help
6. Why send a press release?
7. Getting to grips with Google My Business
8. Working with free listings
9. Your guide to presentations
10. Your guide to email marketing
11. Creating and using lead magnets
12. How to create and use landing pages
13. Business blogging - what's it all about?
14. Making use of videos
15. Making the most of testimonials
Managing Work Effectively
1. Recognising 'The Lull' and how to get through it
2. Your finances - a handy checklist to keep you on track
3. How to handle enquiries and sales calls
4. Being indispensable and a reassuring presence to your clients
5. Your guide to being a great Day Brightener
Onboarding Clients
1. What to do when you get your first client
2. Logging hours and invoicing
3. Finding other sources of income
Included in FAB-Senior PRO only...
Building a Team
1. Getting the right people for your business
2. Keeping your team happy
3. Advice for rates and payments
Your Team Admin
1. Onboarding and welcoming a new team member
2. Team time tracking and invoicing
3. Quality checking and spotting potential issues
4. What type of insurance will you need?
Managing Your Team
1. How to position your business when you have a team
2. Allocating your Day Brighteners to your clients
3. Spotting the warning signs
And More...
1. The power of processes - a platform for growth
2. What GDPR requirements are there now you have a team?
3. Day Brightener Business Toolkit
4. Making the most of running a Day Brightener business
Watch our Free Online Training
Find out exactly what’s included and get lots of hints, tips and advice. The session runs for just under an hour and there’s no participation required, just grab a cuppa and enjoy!
PLUS: You’ll receive my exclusive discount offer for attending the session
Meet Eddie, my Dad
He was a real character and my inspiration. Four months after his brain tumour diagnosis, he passed away.
We donate a percentage of our profits to The Brain Tumour Charity, a cause close to my heart.
